The Perkins Platform
In its 13th year, this show is a series of expertly facilitated conversations with world experts in a variety of disciplines. These conversations illuminate problems, issues and solutions faced and considered by aspiring and veteran leaders.
The Perkins Platform
Using Persuasion in Leadership: Aristotle's Advice
Jay Heinrichs, the New York Times bestselling author of Thank You for Arguing and Aristotle’s Guide to Self-Persuasion, has spent his career helping organizations from NASA to leading universities understand how to use the art and science of persuasion. He is joining us to explore how the timeless techniques of rhetoric can change the way we communicate, influence, and even the way we think about ourselves. In this episode, we talk about how the lessons of Aristotle can help us win people over, build stronger messages, and become more intentional in the way we persuade both others and ourselves.